Our Adrian Hospitality award-winning “More New York Than New York” global multi channel platform was developed to telegraph that the Row NYC delivers on the quintessential NYC Times Square experience like no other. The campaign, featuring supermodel Lizzy Jagger, was meant to evoke a modern version of the glamorous bygone era of NYC socialite and rockstar glam. See work below or click to read the case study.
The project
Strategy
Creative
Analytics
Social